Formulate commercial strategies grounded in data analysis of sales performance, channel performance, and market trends to drive optimal growth.
Develop an integrated omnichannel strategy connecting online (website & marketplace), offline stores, and consignment channels by understanding the full customer journey.
Manage and optimize all distribution channels to ensure operational efficiency and achievement of sales targets.
Identify market opportunities and drive business innovation, such as developing new revenue streams, loyalty programs, or relevant new distribution models.
Develop adaptive, data‑driven pricing and promotional strategies to boost conversions and enhance margin.
Lead the channel teams (sales, marketplace, DTC, offline) using a collaborative, delegative, and team‑development focused approach.
Coordinate cross‑functionally with marketing, product, and supply chain teams to ensure that commercial execution aligns with brand and product strategies.
Oversee external relationships with strategic partners such as marketplace platforms, distributors, and third parties for negotiation and collaboration.
Monitor performance in real time and execute rapid optimizations based on data and evolving market conditions.
Manage campaign and promotion execution in alignment with the brand calendar, product availability, and changing market demand.
